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erica keefe

About

My passion for visual design drives me to deliver simple solutions for complex problems

Services

UI Design

Modern and clean UI design is my first priority. I enjoy showing complex tasks through intuitive and approachable interfaces, increasing engagement. 

My work taught me the value of design systems and typography. I employ minimal design choices wherever possible and love to make information beautiful.

Workshops

Leading workshops in Figjam allows me to hear from all the voices in the room, not just those who speak the loudest. Using Sprint methodology -- I help stakeholders to work alone, but together

Workshops are fun, whether in-person or virtual. I include frequent breaks, fun activities, music, and candy.

UX Design

Starting with the stakeholders, I seek to understand the problem. I refine my idea of the users through focus groups and user interviews. 

Typical deliverables for a UX engagement include user journeys, personas, affinity maps, wireframes, and visual design.

Simplicity is about subtracting the obvious and adding the meaningful

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